Marketing
Digital Marketing & Online Advertising

Eliel
Carballeda

I help brands and entrepreneurs stop guessing and start driving concrete results. Strategy, creativity, and data at the service of your growth.

Let's talk → View case studies
+8
Years of experience
–66%
CPA reduction achieved
+60%
Increase in sales
About me

Strategy that
drives results

I have been working in digital marketing since 2017, combining strategy, creativity, and analytics to help brands achieve real growth. I hold a degree in Visual Communication and Graphic Design, which gives me a unique edge: I understand both the message and the aesthetics.

Throughout the years, I've worked with a variety of clients, from entrepreneurs to large agencies, which taught me that there are no magic formulas—only well-thought-out strategies tailored to each specific case.

Today, my focus as a freelancer is to help brands build a solid digital presence with measurable results.

Meta Ads
Google Ads
Paid Media
Performance
Strategy
Lead Generation
Services

How can I
help you?

01
Performance Marketing
02
Monthly Ads Management
03
Lead Generation
04
Strategy + Implementation
05
SEM Marketing
06
Custom Strategies
07
Campaign Auditing
08
Budget-Flexible Solutions
Case Studies

Results that
speak for themselves

Case 01 · Health & Aesthetics
Aesthetic Medicine Center
Barcelona, Spain
The client was looking to capture leads to book appointments for various aesthetic treatments. Despite having high-end technology, they lacked market presence and their customer acquisition cost was high. We completely redefined the targeting: we focused on a younger demographic for specific treatments and opened a highly targeted new male segment. We combined conversion and brand awareness campaigns to build brand recognition while simultaneously generating leads.
–66%
CPA Reduction
3
Months of work
Case 02 · Premium Food
Boutique Chocolatier
Argentina
A well-known local brand that sold exclusively online, with a customer base that was mainly wholesale (corporate gifts and catering). The goal was to expand to end consumers without losing their premium identity. We developed B2C campaigns with personalized messaging that conveyed the brand's unique experience and exceptional customer service, while simultaneously reinforcing the existing wholesale channel.
+50%
Retail sales
+20%
Wholesale sales
Case 03 · B2B Apparel
Wholesale Clothing Brand
Argentina
A wholesale women's clothing brand offering better quality than the industry average, but at higher price points. Their clients were retail stores. We pivoted the strategy toward online store conversions and engagement on Instagram and TikTok, targeting groups of consumers who pooled their purchases to meet the wholesale minimum: granting them access to superior quality at prices hard to beat in retail. As a result, we expanded the customer base without sacrificing the average order value.
+60%
Sales growth
–35%
CPA Reduction
Experience

Professional
Journey

2021 — Present
Digital Marketing & Online Advertising Specialist
Freelance · Eliel Carballeda Digital Marketing
Development and implementation of digital marketing strategies. Campaign management across Meta Ads and Google Ads. Definition of audiences, messaging, and conversion funnels for brands and entrepreneurs across various industries.
2021 — 2026
Sr. Performance Marketing Analyst
NextCommerce · Remote Freelance
Planning, implementation, optimization, and reporting of Meta Ads and Google Ads campaigns. Direct client management.
2023 — 2024
Paid Media Analyst
Bloome · Remote Freelance · Barcelona, Spain
Implementation and optimization of digital media campaigns for brand positioning and lead generation.
2020 — 2023
Team Leader → Planning Executive
Dentsu · Full-time
Managed a team in charge of credit line campaigns for various clients across Facebook Ads, Google Ads, and Programmatic. Clients: ANK Servicios Financieros, Government of the City of Buenos Aires.
2017 — 2020
Sr. Digital Marketing Analyst
NextCommerce · Full-time
Led and implemented paid media, positioning, and content campaigns for various clients. Defined strategies, schedules, reporting, and provided client support.
Contact

Ready to truly
grow?

I am always open to new projects and opportunities. Tell me what you're working on and let's see how I can help. I reply in less than 24 hours so we can schedule a meeting!

Email
elielcarballeda@hotmail.com
WhatsApp
+54 11 5528-3922
LinkedIn
linkedin.com/in/eliel-carballeda